How To Make It In The Entertainment Business With Your Reputation In Tact
The entertainment business can be a very harsh mistress. One minute you are on top of the world. One minute you can do nothing wrong, and everything you touch turns to gold. The next minute it seems as if the whole world is against you. The friends you once has, well they seem to drifting away. It happens to everyone. If your business has faced negative reviews or any other type of inappropriate information – it’s time to stop losing your clients immediately and to invest in professional reputation management.
Now you can’t avoid any of this, it sort of goes with the territory. You can learn how to get better control of your life when it does happen. Handling your image does become sort of an art form. It becomes as much a part of your life, as does being in the business itself.
Those who are newcomers to this world, you might want to pay attention. Surviving the world of show business and imaging requires quite a thick skin. Some of you might not have developed yours as much as you should have by now. Here’s a little help.
1) You don’t have to engage in every little fight out there. Some people are just trying to get a rouse out of you, that’s all. If you give them ammo, than they have already won the battle. You have to learn when to engage and when to disengage. This might be hard for some of you, but try it. You will get to point when you know when a person is taking a shot and when they are not.
This industry is built on approval, always has been. Sometimes you just have to walk away. As long as a majority of your loyal fan base is still on your side, than you shouldn’t stress about ti so much.
2) Hire a really good press agent. You should hire someone who is very experienced in what they are doing. Here’s the catch though, be smart about your choices. You should always hire someone who is going to have your best interests at heart. Press agents and PR personnel can be very fickle these days. Some only agree to work with someone, because they have their own agenda going. Not all of them have their client’s back. Many entertainers have found this out the hard way. Please be smart with who you pick.
Don’t hire someone until you have done all the required investigating. Don’t just look at their professional outlook and resume. Ask them personal questions. Find out as much as you can about the person. If your gut is telling you to not hire someone, than please listen to your gut.